The Most Popular Fairs & Festivals in Massachusetts

By the number of Google reviews — a real measure of how many people show up and weigh in — the most popular fairs and festivals in Massachusetts are led by The FiberFest in West Springfield (9,518 reviews, 4.5★), Sturbridge Folk Art Show and Artisan Market, and Williamstown 1st Saturday Farmers Market. Here are the 12 most-reviewed events across the state.

The most popular fairs & festivals in Massachusetts

1. The FiberFest — West Springfield · Nov 7–8 · 4.5★ (9,518 reviews)
2. Sturbridge Folk Art Show and Artisan Market — Sturbridge · Nov 27–28 · 4.7★ (4,856 reviews)
3. Williamstown 1st Saturday Farmers Market — Williamstown · Aug 1 · 4.7★ (2,915 reviews)
4. Lee Art in the Park — Lee · Sep 5–6 · 4.5★ (2,802 reviews)
5. New England Craft and Specialty Food Fair — Topsfield · Nov 13–15 · 4.3★ (2,482 reviews)
6. Woburn Small Business Saturday Holiday Fair — Woburn · Nov 28 · 3.9★ (2,421 reviews)
7. Leominster Fall Craft Fair — Leominster · Nov 1 · 4.3★ (845 reviews)
8. Westford Fall Market — Westford · Oct 4 · 4.3★ (841 reviews)
9. Waltham Holiday Craft Fair — Waltham · Dec 5 · 4.4★ (809 reviews)
10. Needham Craft Fair and Bake Sale — Needham · Oct 24 · 4.2★ (760 reviews)
11. Brimfield Antique Market — Brimfield · Sep 10–12 · 4.5★ (674 reviews)
12. Fruitlands Craft Festival — Harvard · Sep 19–20 · 4.6★ (622 reviews)

How we rank popularity

We rank by Google review count rather than guesswork. Review volume is the closest public proxy for real attendance and word-of-mouth — the events locals and visitors actually turn out for. Star ratings (shown alongside) measure how much people enjoyed them; the two together give an honest picture most directories can't.