By the number of Google reviews — a real measure of how many people show up and weigh in — the most popular fairs and festivals in Virginia are led by Fredericksburg End of Summer Art in the Park in Fredericksburg (12,854 reviews, 4.7★), Williamsburg Outlets Holiday Market, and The Harry Potter Birthday Celebration. Here are the 12 most-reviewed events across the state.
The most popular fairs & festivals in Virginia
- Fredericksburg End of Summer Art in the Park — Fredericksburg · Sep 19 · 4.7★ (12,854 reviews)
- Williamsburg Outlets Holiday Market — Williamsburg · Dec 19 · 4.4★ (12,090 reviews)
- The Harry Potter Birthday Celebration — Williamsburg · Jul 26 · 4.7★ (10,612 reviews)
- Springfield Fall Expo Marketplace — Springfield · Oct 24–25 · 4.4★ (9,634 reviews)
- Fairfax Christmas Market — Fairfax · Dec 11–13 · 4.4★ (9,494 reviews)
- Hampton Arts in the Park — Hampton · Sep 12 · 4.6★ (8,812 reviews)
- Mosaic Fall Festival — Fairfax · Sep 26–27 · 4.6★ (7,444 reviews)
- Mosaic Holiday Market — Fairfax · Dec 12–13 · 4.6★ (7,442 reviews)
- Patrick Henry Black Friday Vendor Event — Newport News · Nov 27–29 · 4.2★ (7,183 reviews)
- Patrick Henry Junique Boutique — Newport News · Jun 12–14 · 4.2★ (7,182 reviews)
- Woodbridge Tree Lighting and Christmas Market — Woodbridge · Nov 20 · 4.6★ (5,063 reviews)
- Hampton Jazz Festival — Hampton · Jun 26–28 · 4.4★ (4,639 reviews)
How we rank popularity
We rank by Google review count rather than guesswork. Review volume is the closest public proxy for real attendance and word-of-mouth — the events locals and visitors actually turn out for. Star ratings (shown alongside) measure how much people enjoyed them; the two together give an honest picture most directories can't.
Frequently asked questions
What is the most popular fair in Virginia?
By Google review count, Fredericksburg End of Summer Art in the Park in Fredericksburg is the most-reviewed, with 12,854 reviews and a 4.7★ rating.
How are the most popular Virginia festivals ranked?
By number of Google reviews — the best available public proxy for attendance and word-of-mouth — with star ratings shown alongside.




