The Most Popular Fairs & Festivals in Wisconsin

By the number of Google reviews — a real measure of how many people show up and weigh in — the most popular fairs and festivals in Wisconsin are led by Milwaukee Night Market in Milwaukee (12,252 reviews, 4.7★), Milwaukee Summer Night Market, and Wisconsin State Fair. Here are the 12 most-reviewed events across the state.

The most popular fairs & festivals in Wisconsin

1. Milwaukee Night Market — Milwaukee · Aug 19 · 4.7★ (12,252 reviews)
2. Milwaukee Summer Night Market — Milwaukee · Jun 24 · 4.7★ (12,249 reviews)
3. Wisconsin State Fair — West Allis · Aug 6–16 · 4.6★ (7,582 reviews)
4. Wisconsin State Fair — Milwaukee · 4.6★ (7,582 reviews)
5. Milwaukee Summer Makers Market Fest — Milwaukee · Jul 19 · 4.6★ (5,193 reviews)
6. Brookfield Pop-up Shop — Brookfield · Sep 12 · 4.1★ (3,268 reviews)
7. Oak Creek Summer Night Market — Oak Creek · Jun 27 · 4.6★ (1,606 reviews)
8. Oak Creek Outdoor Night Market — Oak Creek · Aug 15 · 4.6★ (1,606 reviews)
9. Oshkosh Faire on the Green — Oshkosh · Jul 12 · 4.8★ (1,484 reviews)
10. La Crosse Fall Craft Show — La Crosse · Oct 24 · 4.3★ (1,331 reviews)
11. La Crosse Holiday Fair — La Crosse · Nov 19–22 · 4.3★ (1,331 reviews)
12. Elkhorn Ribfest — Elkhorn · Jul 15–19 · 4.5★ (1,276 reviews)

How we rank popularity

We rank by Google review count rather than guesswork. Review volume is the closest public proxy for real attendance and word-of-mouth — the events locals and visitors actually turn out for. Star ratings (shown alongside) measure how much people enjoyed them; the two together give an honest picture most directories can't.